Our Story

SYDNEY

2004

SYDNEY

2004

Hey, Will here. It wasn’t your typical start... on foot, hitting up unsuspecting fashion boutiques in my hometown Sydney with a few wallets I’d made (pictured).

Surprisingly, I was in business. Not big business as you could imagine, but business...

Without fail every time I rocked up to a new store, there was one question I was sure to be asked... ‘What is Status Anxiety?’

WHAT

IS IT?

WHAT

IS IT?

Status Anxiety is the social condition caused by comparing ourselves to those around us. It's measuring how we're doing in terms of possessions, appearance and job titles etc resulting in status anxiety. It's no coincidence the question you get asked when you first meet someone is 'what do you do?'

This status anxiety can cause us to make decisions with our time and money that compromise what we really value in order to be 'successful'.

We’re not making light of anxiety but drawing attention to the potential affect of this condition which can leave us poorer (as per our very first ad campaign shown here).

HOW

WE SEE IT

HOW

WE SEE IT

We’re about worrying less on measuring up to others’ perceptions, not taking ourselves too seriously and reassessing real value in all areas of our lives. We’re for a life lived simply, with a greater appreciation for things that last rather than the latest fashion fad.

Since 2004, we’ve been doing our darndest to create high quality, minimalist leather goods that complement this ethos of simplicity and true value in all areas of our lives including what we buy.

DO YOU

HAVE IT?

DO YOU

HAVE IT?

Though our appeal is broad, we’re not for the masses. All our products are still designed in our Sydney studio and continue in our well trodden minimalist aesthetic. We’re about quality over quantity and a focus on both form and function in every piece.

Status Anxiety - do you have it?

INHERENT

AWESOMENESS

INHERENT

AWESOMENESS

There's leather, and then... there's leather. Our tanneries develop our premium leather just for us. Some are washed, others shrunken, and some embossed just the way we like it.

Every Status Anxiety piece is handcrafted in inherently awesome, ethically sourced, prodominantly Italian and Brazilian leather. And rest assured, no rare or endangered snow leopards are harmed in the process.

BETTER

IN THE FLESH

BETTER

IN THE FLESH

In late 2017 we opened our first flagship store in Paddington Sydney, then another in Newtown in 2018. If you’re ever in Sydney why not drop in and say hey!

DONT TAKE IT

TOO SERIOUSLY

DONT TAKE IT

TOO SERIOUSLY

You change your clothes daily (hopefully), but your bag and wallet go with you every day. With our minimalistic and uncomplicated designs, you can do your thing without looking like you take yourself too seriously. No one wants that.


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